Twitter Reinstates 'Unplanned' Movie Account After Suddenly Banning Film from Platform

The pro-life film "Unplanned" raked in more than $6 million and took fifth place at the box office in its opening weekend. Despite its surprising success, the movie's Twitter page has been embroiled in controversy after the social media giant briefly suspended the film's account. 

Pro-life activists were outraged after Twitter banned the 'Unplanned" account on Saturday.

"Twitter just suspended @UnplannedMovie during the weekend of its theatrical release.@jack why are they suspended?" Live Action President Lila Rose tweeted while tagging Twitter CEO Jack Dorsey. "You've banned both my & @LiveAction account from all promotions simply bc we're pro-life. Have you banned this account because it challenges your pro-abortion bias?"

Twitter just suspended @UnplannedMovie during the weekend of its theatrical release.@jack why are they suspended? You've banned both my & @LiveAction account from all promotions simply bc we're pro-life. Have you banned this account because it challenges your pro-abortion bias? pic.twitter.com/TBarDx2sU4

— Lila Rose (@LilaGraceRose) March 30, 2019

Twitter reinstated the film's account after facing the backlash. The social media giant told the film account, "After further review, we have unsuspended your account as it does not appear to be in violation of the Twitter Rules. 

The "Unplanned" Twitter account thanked everyone for their support and suggested Twitter banned them because "we are moving the needle, making a difference and changing hearts and minds."

Still waiting for an explanation as to why @Twitter inexplicably suspended our account. I think we all know why. Perhaps it's because we are moving the needle, making a difference and changing hearts and minds with #UnPlannedMovie@LiveAction https://t.co/RvobjpflcF

— UnplannedMovie (@UnplannedMovie) March 30, 2019

Ironically, the brief suspension happened to help the movie more than hurt it. After the "Unplanned" account was reinstated, the number of followers shot up from just a few thousand to nearly 200,000. 

"We would like to thank the people who maliciously and falsely reported UnplannedMovie to @Twitter.
Notice followers before and after," the film account Tweeted. 

We would like to thank the people who maliciously and falsely reported UnplannedMovie to @Twitter.
Notice followers before and after.
Your move... #unplannedreaction pic.twitter.com/dHZ7Xxz8u5

— UnplannedMovie (@UnplannedMovie) March 30, 2019

However, the Twitter drama did not stop there.

The film account's follower count suddenly dropped from more than 150,000 to just over 25,0000.

The @UnplannedMovie account just dropped from 170k+ followers to 25.5k followers in the last hour. What is going on @jack @Twitter?

The @UnplannedMovie account just dropped from 170k+ followers to 25.5k followers in the last hour. What is going on @jack @Twitter? pic.twitter.com/dYOse2DG5a

— Lila Rose (@LilaGraceRose) April 1, 2019

Pro-life Twitter users reported that they involuntarily unfollowed the "Unplanned" account even though they had previously followed the page.

"Hey @jack - why aren't you letting me follow @UnplannedMovie ? I've tried eight times to support my friend @AbbyJohnson and @Twitter won't let me. Others are having the same issue. Please correct this. Thank you," tweeted Christian actress Patricia Heaton. 

Hey @jack - why aren't you letting me follow @UnplannedMovie ? I've tried eight times to support my friend @AbbyJohnson and @Twitter won't let me. Others are having the same issue. Please correct this. Thank you.

— Patricia Heaton (@PatriciaHeaton) April 1, 2019

The @UnplannedMovie account just dropped from 170k+ followers to 25.5k followers in the last hour. What is going on @jack @Twitter? pic.twitter.com/dYOse2DG5a

— Lila Rose (@LilaGraceRose) April 1, 2019

Hours later, tens of thousands of followers reappeared on the account.

Who else is watching Twitter like a hawk?
Thanks to all of you who noticed Twitter pitching them off our follower list! It looks like we're back to normal - and up to almost 200k!
#UnPlanned @benshapiro @LilaGraceRose @StudentsforLife

— UnplannedMovie (@UnplannedMovie) April 1, 2019

"Unplanned" tells the true story of former Planned Parenthood clinic director Abby Johnson.