Christian Living

Spiritual Life

Love That Endures for All Time

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Author Biography

    Gordon Robertson is the CEO of CBN and host of The 700 Club. His hobbies include photography, cooking, and playing with his dog Daisy.

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Gordon Robertson - President and CEO, CBN

Have you ever felt your love for others growing thin during stressful times? That’s when we need to remember that love is a decision, not a feeling, and we choose to love.

In Matthew 24:12-13, Jesus tells us to persevere in our love for God through difficult times:

“Because lawlessness will abound, the love of many will grow cold. But he who endures to the end shall be saved.”

He then says:

“And this Gospel of the kingdom will be preached in all the world as a witness to all the nations, and then the end will come” (v. 14).

As believers, our goal is to see the Gospel preached to every nation, and our motivation is love. So why will the love of many grow cold? During times of lawlessness and persecution, there’s a natural tendency to stop loving. However, that is precisely when God wants us to claim whole nations for His kingdom by sharing His love in word and deed.

Galatians 6:9 promises,

Let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.

We don’t want to lose a great harvest because we have grown weary.

So how do we get love that perseveres? This can only come from God, who is love (see 1 John 4:8). And John 3:16 tells us,

“God so loved the world that He gave His only begotten Son.”

Get rid of wrong thoughts so you don’t react based on old ways of thinking—out of fear, loneliness or lack. There is no limit to His love, grace and provision.

Paul writes in Ephesians 2:4-5:

God, who is rich in mercy, because of His great love with which He loved us, even when we were dead in trespasses, made us alive together with Christ.

If you feel rejected or anxious, capture every negative thought and put it under the dominion of Jesus.

In Ephesians 3:17-19, Paul prays:

that you, being rooted and grounded in love, may be able to comprehend with all the saints what is the width and length and depth and height—to know the love of Christ which passes knowledge; that you may be filled with all the fullness of God.

Love is not just an attribute of God; it is His very essence, and He pours it into us.

His love is infinite, timeless and unchanging. It is so big, it includes all people for all time—even those you may be tempted to hate. He died for them. And Ephesians 5:2 tells us,

Walk in love, as Christ also has loved us and given Himself for us.

If we tap into this on a daily basis, the love of Christ will give us strength for the impossible. Our hearts will never grow cold or weary, and we’ll see the Gospel go into all the world. God bless you.


Scripture is quoted from the Holy Bible, New King James Version, copyright © 1982 by Thomas Nelson. Used by permission. All rights reserved.

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